Joe lives in a very grey world. Nothing special ever happens to him, but he does have a wild and wondrous imagination. Then, one day, Joe has the seed of an idea that will take his world from ordinary to extraordinary!--
The book's hero, a blob of color with arms, legs, and a face, bids readers not to read the book, not to make a funny face, etc., all the while getting very flustered and mentioning rules that must be followed.