Crunk Pictures.

DJay, a very smalltime streetwise Memphis hustler and pimp, lives a dead-end life at the fringes of society. Though DJay has always had a way with words, that gift has long been misused--employed to keep his 'girls' producing. A chance encounter with Key, a sound engineer, spurs DJay to find a voice and realize his long-buried dreams. Chasing his musical dream transforms DJay, but opening the door to success demands one last hustle--if he's ever going...